Empowering Women, Shaping Futures

At Encouraging Women into Franchising (EWiF), we are more than just a not-for-profit organisation; we are a movement dedicated to transforming the landscape of the franchise industry. Our mission is to educate, inspire, and empower women at every stage of their franchising journey. Whether you are a woman contemplating the leap into franchising, a woman considering franchising your successful business, or a franchisor aiming to diversify and enrich your network, EWiF is here to support and guide you every step of the way.

WHO WE ARE

At EWiF, we’re looking to change the face of the franchise sector so that women have a much larger presence. If you’re a woman interested in franchising, click to find out how we can help you.

JOIN US

EWiF is built on our community of Ambassadors, who offer free services to women seeking advice and guidance on entering the franchise industry. Click to find out more about becoming an EWiF Ambassador.

OUR LOCATIONS

We hold regular meetings across the country. If you’d like to find out more about franchising, click to find out where your nearest meeting is and join us!

MEET OUR AMBASSADORS

HOW WE HELP

If you’ve always dreamt of running your own business, or have a business that is ready for expansion, franchising can help you turn your dreams into reality. At EWiF, we love supporting women with their career goals. Through franchising, we believe you really can have it all. Discover how franchising can help you.

Our Annual Awards Ceremony celebrates the achievements of women across the franchising industry. Has your vision grown a successful business? Your leadership inspired others? Or has your innovative approach brought change to your sector? Enter one of our awards and demonstrate why you are one of the best women / business in franchising!

“EWiF is a unique and special organisation. Franchising is a unique sector and especially for a woman in franchising it can be very isolating and a very lonely journey. My introduction to EWiF sums up the organisation beautifully; it is warm, welcoming, supportive and everyone is willing to help, it is a safe space to share ideas and advice and you are valued. Whatever stage of the journey you are on and wherever you sit within the franchise industry there will be someone ahead of you and someone looking to you for help and advice. Wonderful!”

Jane James, Franchisor and Founder of Little Voices

“As someone new to the world of franchising the EWiF conference was invaluable in helping me both learn about the industry and build vital networks.”

Lucy Frost, Costcutter Supermarkets Ltd

“We are so proud to be partnering with EWiF in 2022, as their mission is extremely important to us as a business and to the clients we work with. Throughout years of working within the franchise industry, we’ve seen how the work EWiF does has created a more positive and inclusive standard within the sector. The support they offer for women who are looking to get involved in the sector is unparalleled, and their events are always a joy to attend.”

Nigel Apperley, Trustist

NEWS, BLOGS & PR 

Catch up with news and success stories from EWiF and our Ambassadors. 

Sejal Devlia from Not Just Travel, faced her greatest fear and was rewarded.

Sejal Devlia from Not Just Travel, faced her greatest fear and was rewarded.

IT’S A LITTLE unusual for a travel company to hold its annual company conference for franchisees on Sunshine Saturday, the first Saturday after the festive period which is typically the most popular day of the year for holidaymakers to book a trip abroad.
But we are known for being a little different (in a good way) so did just that, hosting over 400 consultants, who operate under the Not Just Travel brand, and 50 corporate teams in Stratford-Upon-Avon last weekend (6th-7th January).
Having been ranked 12th in Elite Franchise’s Top 100 and 10th best franchise in the UK by Franchise Direct, we were keen to announce and celebrate the fact that 2023 was a “phenomenal year” in terms of holiday sales, profit and franchisee recruitment.

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The EWiF Awards 2025: Celebrating Women in Franchising

The EWiF Awards 2025: Celebrating Women in Franchising

The NatWest EWiF Awards are a standout event in the franchising calendar, celebrating the remarkable accomplishments of women in the industry. These prestigious awards highlight the achievements of leaders, innovators, and rising stars. Let’s delve into what makes the...

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