In an impactful initiative to tackle homelessness in Cardiff, activ Marketing, a national marketing agency franchise with a difference, has proudly partnered with The Huggard as its 2024 Charity of the Year. This partnership is especially significant as activ has recently moved its HQ into new offices in the heart of the city on Womanby Street, reinforcing their commitment to community engagement.
On this World Homeless Day, activ Marketing announces the launch of the new website for The Huggard, developed and supported free of charge for the next 12 months. This initiative highlights the company’s dedication to making a meaningful difference in the lives of those experiencing homelessness, with nearly 2,000 individuals in Wales and approximately 300,000 people across the UK currently experiencing homelessness*.
Katie Bullon, CEO of activ Marketing Franchise and a Cardiff-born entrepreneur, expresses her commitment to addressing homelessness:
“What hit me most when we met The Huggard team earlier this year was their clear message that homelessness can happen to anyone; it can be just a few decisions away.
This reality, especially given the current economic climate in the UK, is powerful and worrying. To be able to do our bit with the resources we are lucky to have, is incredibly important to me, particularly in my home city of Cardiff. I’m so proud to have brought activ back to Wales after acquiring the national franchise from its previous owner in Singapore in January 2021, transitioning from running the Cardiff territory as a Franchisee to managing the Franchise business nationally as Franchisor.”
The newly developed website goes live today, providing The Huggard with an enhanced platform to connect with those in need and the wider community. “Our aim is to do more than simply offer financial support,” Katie adds. “By creating and maintaining the new website free of charge, we’re helping The Huggard expand their reach and amplify their impact across Cardiff and beyond.”
Adam Rees, CEO of The Huggard, expressed his gratitude for the partnership:
“We are incredibly grateful to activ Marketing for their generosity and support. This new website, launching on World Homeless Day, is so important if we’re to keep our clients, neighbours and the wider community informed about what we do and why. People who are homeless and sleeping rough on the streets of Cardiff come to us for immediate emergency support. Our role is to prepare them for an independent life by equipping them with the skills and coping mechanism they need to live an independent life.”
World Homeless Day serves as a crucial reminder to focus on homelessness issues at both local and global levels. activ Marketing’s support of The Huggard reflects their ethos of using business as a force for good, especially within their own community.